UX Strategist driven by understanding people and solving complex problems.

I help companies shape their product strategy by creating experiences that actually work for both users and the business.

đź“ž (+351) 912 563 713

About me

  • What drives me

    I love digging into what makes people tick and solving the complex challenges that come with building great solutions. I thrive in collaborative environments, working with others, facilitating conversations, and bringing teams together.

  • My background

    With a background that blends Engineering with Design Thinking, I’m both a data geek and an empathetic listener. I believe in balancing business goals with the human element to create meaningful experiences.

  • A career highlight

    Starting and scaling a UX team from 3 to 13 people. This experience taught me a lot about building ResearchOps processes, guiding a growing team, and ensuring research truly drives impact.

  • Out of the office

    I’m a huge musical teatre nerd and I’ll travel anywhere to fall in love with a new musical. I love to sing and dance my heart out. Ask me about my favorite shows!


Some of the brands I’ve partnered with


Recommendations

“Teresa has the rare ability of overseeing problems and breaking down situations before taking a strategic approach, which is particularly valuable when it comes to people problems. I’ve worked collaborated with her as a facilitator at The New Digital School and even being remotely was not a problem as she prepared classes, facilitated exercises and gave individual feedback to students. The smooth way with which everything worked out during those times makes her one of the best facilitators and trainers for UX/Service-Design-related topics I’ve ever worked with.”

Tiago Pedras - Lead Designer at 7Mind, Founder of The New Digital School

“Proactive, detail-oriented, and incredibly versatile, Teresa is a Service Designer and User Researcher who excels at solving complex problems. Her strategic approach to design, combined with her exceptional facilitation skills, makes her an invaluable asset to any team. Always ready to support and share her insights, Teresa is a pleasure to work with. I'm grateful to have her as a colleague, and I know she will make a significant impact on any project she undertakes.”

Ă“scar Marques - Product Designer at TangĂ­vel

Projects

Reach out

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Reach out •

Got a burning question on your mind?

I’m happy to help.

✉️ teresalealfaria@gmail.com

đź“ž (+351) 912 563 713